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BMW Motorrad USA | The Ultimate Riding Machine
IN THIS ISSUE:
FEED THE NEED.
90 YEARS OF INNOVATION AND ADVENTURE.
BMW STARTS THE SEASON ON THE PODIUM.
CALIFORNIA SUPERBIKE SCHOOL SCHEDULE ANNOUNCED.
CHRIS "TEACH" MCNEIL CAN'T BE BOTHERED WITH A LITTLE THING LIKE GRAVITY.
EXPRESS YOUR PERSONALITY.
THE CLOTHES DON'T MAKE THE RIDER, BUT THEY CAN MAKE THE RIDER MORE COMFORTABLE.
A SPRING BREAK TO REMEMBER.
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Feed Your Restless
FEED THE NEED.
You've felt it: that urge to move, to get out there and find that turn or that trail or that wide-open stretch of road. Some of us just have it inside of us – a restless feeling demanding to be fed. That's why our latest TV campaign is called “Feed Your Restless.” You can preview the commercials at FeedYourRestless.com, and you can share your own techniques for satisfying that hunger on our Facebook page or on Twitter @BMWMotorradUSA. #FeedYourRestless
RawHyde: Get Ready for Your Next Adventure!
90 Years of Innovation and Adventure
 
90 YEARS OF INNOVATION AND ADVENTURE.
The BMW Motorrad story began when the first BMW motorcycle rolled off the assembly line in 1923. It's a major anniversary and we're commemorating it with a trio of exclusive “90 Years” models: the R 1200 R roadster, the distinctive R 1200 RT touring bike and the iconic enduro R 1200 GS Adventure. Each is powered by the modern descendant of the boxer engine that gave birth to the very first BMW motorcycle, the R 32. For all the details, click here.
BMW Starts the Season on the Podium
BMW STARTS THE SEASON ON THE PODIUM.
It's one start, one podium finish for the BMW Motorrad GoldBet SBK Team as Marco Melandri finished third in the second race at Philip Island, Australia. It was an impressive finish with a sore arm after a crash in race one. Teammate Chaz Davies finished fourth in race one, narrowly missing the podium but contributing to a very promising start to the season. For more info and a calendar of the rest of the season, click here.
California Superbike School Schedule Announced.
CALIFORNIA SUPERBIKE SCHOOL SCHEDULE ANNOUNCED.
How can you make a bike like the S 1000 RR even more fun? Take it to the track and learn to open it up. Check out the California Superbike School for legendary training. This year's classes have already started but it's not too late to sign up and get out on the track!
Chris McNeil
CHRIS "TEACH" MCNEIL CAN'T BE BOTHERED WITH A LITTLE THING LIKE GRAVITY.
He's a champion freestyle motorcycle athlete, stunt rider and an official BMW Brand Ambassador – and he's probably coming to a BMW Motorrad dealership near you very soon. Teach bends minds and the laws of physics on a regular basis, captivating crowds across the country with the stunts he performs on his BMW S 1000 RR. To keep up with his latest appearances, keep up with our Facebook page.
BMW Motorcycle Equipment Catalog   EXPRESS YOUR PERSONALITY.
EQUIP YOUR BIKE.
  Maybe you're hoping to shave a few seconds off your lap time by shaving a few pounds from your ride. Maybe you want to up your cargo capacity for a cross-country adventure. Or maybe you just want to set the looks of your BMW apart from the rest. The 2013 BMW Motorrad Equipment catalog is a great place to start. It's got 150 pages full of inspiration and customization for every BMW rider.

For more information or to order, visit your local BMW Motorrad dealer.
BMW Rallye Suit
THE CLOTHES DON'T MAKE THE RIDER, BUT THEY CAN MAKE THE RIDER MORE COMFORTABLE.
On-road or off, the new BMW Rallye suit fits in every situation and all weather conditions. This updated suit offers the protection and style you want, with new jacket and pant adjustments, improved pockets, new NP protectors, a breathable outer shell and a waterproof liner. See your authorized apparel dealer for more information.
A Spring Break to Remember
A SPRING BREAK TO REMEMBER.
Start the season right: now through March 31 find more value for your money on select new 2012 BMW motorcycles. Ask your salesperson for details.
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